Page 78 - Theoretical and Practical Interpretation of Investment Attractiveness
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It should be considered that once an invention is introduced, it is not feasible to get
         economic  outcomes quickly  since the  innovation has  a  high  capital capacity during  its
         introduction stage and a large capital savings during its exploitation stage.
              After all, the availability of regional conditions and investment funds are required for
         the implementation of innovative projects and their implementation in  our economic and
         social life. Today, large amounts of money are directed by corporations to science and the
         discovery of new inventions. The policy of corporations in order to achieve higher profits in
         the future and increase competitiveness is the only pledge of their efforts to maintain their
         position  (image)  and in its place  is to create  modern technologies  that  provide  high
         productivity ahead of competitors.
              Innovation is the result of the transformation of ideas that occurs in the process of
         reproduction of the economy and is interpreted as research, development, new or improved
         scientific-technical, socio-economic, political and management decisions.
              Viewing innovation as a product of the innovation process in place of "producer" and
         "consumer" in regional markets makes the analysis much easier.
              For this purpose, it is scientifically and methodologically correct to illuminate the
         concept of  "innovative potential" and to  use it  widely in  evaluating the  socio-economic
         development of regions. For a detailed interpretation of the "innovative potential" category,
         we present the following basic views:
              1. Innovative  potential is a sum of scientific,  intellectual, creative  and  scientific
         technical inventions;
              2.  Viewing  the  innovative  potential as  available resources that  ensure the
         implementation of innovative activities;
              3. Innovative  potential - new  opportunities that serve to ensure  efficient use of
         resources in the implementation of innovation;
              4. An integrated view of innovative potential - the current value of resources and the
         possibility of using them;
              5. To see innovative potential as the readiness and ability of an economic entity capable
         of carrying out innovative activities.
              Many regional scholars recommend studying the development of the region in two
         parts. These are: all the conditions and opportunities available in the area for the transition to
         innovative development; the  second is  the  capabilities of  economic entities capable of
         activating innovative activity 115 .
              In our opinion, the basis of the innovative development of regions is the quantitative
         and qualitative change (increase) of socio-economic indicators as a result of effective use of
         available resources. Performance indicators can be provided in passive (existing conditions
         for the development of innovation) or active (motivation and initiative to create innovations)
         methods.
              The passive method is determined by the use of benefits granted by the state, mutually
         beneficial cooperation between the state and business, the legal framework, tax benefits, and

         115  D.I. Kokurin. Innovation Activity: A Textbook. Moscow: Exam, 2003. 111 p.
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