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OPEN HOUSE SHOWINGS                                                                                                        GETTING YOUR HOME SOLD

                                                                                                                                   Our proven sales strategy




        Much  has  been  written  about  both  the  benefits  and   and floors free of clutter, ensure that the laundry doesn’t    Selling a home for the highest possible price in Solano and   Then, we negotiate fiercely on your behalf and when both
        drawbacks of open houses, but here is a lot to be said   pile up, and make certain that floors are routinely swept         Napa Counties. requires a cohesive strategy, deliberate   parties agree on price and terms, we proceed to the
        for showing your home in this way. Here are just three   and vacuumed. With an open house, you’ll be able to               process and a talented team.                            closing process.
        reasons that an open house might result in a sale.       prepare for an event that has the potential to bring in
                                                                 many prospective buyers with one fell swoop. It’s much            We follow a strategic plan to get your home sold for top   Let’s look at each of these steps in greater detail.
        1. It draws potential buyers who might not take the time   easier to do some deep cleaning that will leave your            dollar, as quickly as possible.
        to book a showing through their agent. Some buyers       home spotless if you know exactly when people will be
        feel they should find something they love first and then   visiting.                                                       First, we analyze both market conditions and the property
        bring the agent in to lock down a deal. Open houses also                                                                   to determine how best to position it in the current market.
        mean casting the widest net possible in bringing people   3. You could lock in that interested buyer. There’s likely
        through the door. Your friends and family can mention    a limit to the number of times even the most interested
        the event to anyone they know who might be interested    buyer is willing to ask for a private showing. If your house
        in taking a look at your home. Neighbors who drop by     has already caught the eye of a potential buyer, he or she
        might just be angling to have someone they know move     might be more willing to come back for a second look
        into your neighborhood. Add in advertising and signage   in a less formal setting. An open house gives that buy-
        and you’re going to catch the eye of both casual and serious   er the opportunity to bring friends or family along for
        prospective buyers.                                      their opinions.  And as a bonus, walking through an
                                                                 open house provides a visitor with plenty of time to look
        2. If you are still living there, you can set the scene- your   around without feeling rushed- during the hours that you
        way. When prospective homebuyers stop by your home       choose.
        for a traditional showing, they often do it with little notice,
        which is why it can be stressful keeping your home “show   By working strategically with your real estate agent to
        ready” for the entire duration that it is on the market. It   schedule and organize a successful open house, you may
        can be very consuming to keep wastebaskets emptied       just get a jump start on that sale.




































        Strategic Marketing Plan                                                          sharkrealtors.com       20               Strategic Marketing Plan                                                         sharkrealtors.com        21
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