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Visuals

Use of images

and graphic effects

The visuals used on cover pages should A limited use of visual elements is al-
be subject-related. When the subject of a lowed to create a visual environment
publication is too abstract or too vast to appropriate to the target audience of a
refer to one single photograph, you can given communication initiative.
When you choose a photo, make opt for non-figurative or conceptual im-
sure it has no element that will ages or illustrations. If you want to show “Less is more” is the motto. It is impor-
distort the legibility of the logo. different subjects in one visual, do not in- tant that covers, posters and other for-
If necessary, crop it differently. troduce structures within the visual(s) (i.e. mats are not cluttered with any superflu-
lines, divides, etc.). ous elements.

When choosing a picture for a cover, keep
in mind that the cover has to be eye-
catching. It is therefore vital to choose
a picture/illustration that is graphically
strong. Black & white photos are allowed
only where necessary.

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