Page 10 - ARKITON LUXE PROJECT FINANCE REPORT

MARKETING STRATEGIES

Hoardings
Hoarding advertisements are designed to catch a person's attention and create a
memorable impression very quickly, leaving the reader thinking about the
advertisement after they have driven past it. They have to be readable in a very short
time because they are usually read while being passed at high speeds. Thus there are
usually only a few words, in large print, and a humorous or arresting image in brilliant
color.

Newspaper Advertisement
It is a form of advertisement - where the advertisement appears alongside regular
editorial content. Display ads are generally used by businesses and corporations
towards promotion of their goods and services and are generally for larger budget
clients.

Radio Advertisement
Radio advertising is buying commercials to promote products or services. Advertisers
pay commercial radio stations for airtime and, in exchange, the radio station broadcasts
the advertiser's commercial to its listening audience.

Website
A website is a collection of web pages and related content that is identified by a
common domain name and published on at least one web server. Websites are typically
dedicated to a particular topic or purpose, such as news, education, commerce,
entertainment, or social networking. Hyperlinking between web pages guides the
navigation of the site, which often starts with a home page. Users can access websites
on a range of devices, including desktops, laptops, tablets, and smartphones. The
software application used on these devices is called a web browser.