Page 11 - ARKITON LUXE PROJECT FINANCE REPORT

MARKETING STRATEGIES

Online Listing
A product listing page (PLP) is a page on a website that presents a list of products based
on a category or search query. This page is an essential element of the E-Commerce
experience as it funnels site visitors to product detail pages and closer to conversion.
Often referred to as “category pages,” PLPs are also rich with metadata, and because
each product links back to a category page, they can heavily influence SEO rankings and
internal link building strategies.

Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a
product or service. Although the terms e-marketing and digital marketing are still
dominant in academia, social media marketing is becoming more popular for both
practitioners and researchers. Social networking websites are based on building virtual
communities that allow consumers to express their needs, wants and values, online.

Brochure
A brochure is an informative paper document (often also used for advertising) that can
be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related
unfolded papers put into a pocket folder or packet. Brochures are promotional
documents, primarily used to introduce a company, organization, products or services
and inform prospective customers or members of the public of the benefits.

Roadshow Presentation
A roadshow presentation takes place over a series of in-person meetings held between
the management team of a corporation seeking to raise money and the institutional
investors considering the investment opportunity. After the corporate issuer files a
preliminary prospectus, underwriters often arrange one or more meetings between the
issuer’s senior management and institutional investors and brokers to discuss the
offering. These meetings are called a roadshow.