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What’s Cooking

The Wheel of Service Logo

Coming up with a name for the newsletter was
relatively more straightforward than a logo. A logo Chryztina “Tinah” D. Santos is a member of the
is much more than the name, more than just an Inner Wheel Club of Marikina and the owner of
Chef Chryztina Catering Services.
image. It should be able to stand alone and be
recognized by clients. Once introduced, the clients,
Chef Chryztina Catering Services specializes in
or our readers in our case, must be able to
associate it with our newsletter readily. Why do event styling that makes any occasion unique like
we need a logo? A logo is a combination of text weddings, debuts, birthday parties, corporate
events, or any private event. During the past few
and visual imagery. It identifies the company or the
product and generates a graphic symbol of the years, the company has been catering to events
organized by government agencies and non-
product or company.
government institutions. Occasionally, for
Following several consultations with colleagues charitable purposes, the company partners with
clients like the Rotary International, Inner Wheel
and friends in and out of the Inner Wheel, the
layout team designed our logo. The wheel Clubs of the Philippines, Inc. , Lions Clubs
International, Knights of Columbus, among
symbolizes the tool that helps our District to keep
our projects and services rolling while the fifteen others. Recently, Chef Chryztina Catering
spokes in the wheel represent the fifteen clubs Services heeded the call to assist the frontliners.
Chef Tinah has always been eager to serve and
in the District that support and strengthen the
wheel. As the team was careful not to interfere help the needy. She believes that it is not only a
good business move, but it also enriches the
with established protocols on the use of the
Organization’s official logo, we decided instead to individual.
keep the Organization’s name in text.

Another branding tool that we are still exploring is
the tagline. A tagline is a catchphrase or slogan
that tells people who or what our product or
company is. When we come across the saying
“Just Do It,” we immediately associate it with Nike.
That is an example of a compelling tagline. As of
this issue, the Editorial Team of Wheel of Service
has not found a suitable catchphrase to go with
our logo. We invite the members of the District to
suggest to us a tagline to pair with our logo.

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