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CONTENT








                                   BRAND                                                               TYPOGRAPHY


                                                                                                           TYPOGRAPHY                                   15
                                      BRAND     DEFINITION                               1
                                                                                                           TYPOGRAPHY USAGE                             22
                                      BRAND BLUEPRINT/STRUCTURE                          2                 TYPOGRAPHY HIERARCHY                         23



                                   LOGO                                                                PHOTOGRAPHIC STYLE


                                                                                                            PHOTOGRAPHIC STYLE
                                                                                                                                                        25
          #READINGREVOLUTION          LOGO                                               5             STATIONERY                                     27
                                                                                         6
                                      CONSTRUCTION GUIDLINES
                                                                                         7
                                      USAGE OF LOGO
                                                                                                           BROCHURE
                                                                                         9
                                      TRADEMARK SIGNIFICANCE
                                                                                                           POWERPOINT  PRESENTATION
                                                                                         10
                                      LOGO PLACEMENT
                                                                                                                                                      29
                                                                                                           EMAIL   SIGNATURE                          28
                                                                                                           NOTE   PAD                                 30
                                   COLOURS                                                                 BUSINESS    CARDS                          31

                                                                                                           FOLDER                                     32
                                      COLOUR PALETTE                                     12
                                                                                                           ENVELOPES                                  33
                                                                                                           USB                                        34









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