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BRAND DEFINITION


















                                                                     What is the NRC?
                                                                     What is the NRC?




                                                                     The National Reading Coalition (NRC) is a coordinating structure where all reading initiatives and
          #READINGREVOLUTION                                         The NRC was establishedby the National Education Collaboration Trust (NECT) and the Department of
                                                                     interested stakeholders can come together to share knowledge and successfullearning experiences.


                                                                     Basic Education (DBE) as a comprehensive national response to the reading challenges facing South
                                                                     Africa. The NRC is coordinating the development and implementation of a comprehensive national
                                                                     reading improvement strategy. The NRC functions as an agile, self-sustaining network of reading
                                                                     initiatives.


                                                                     Why the Call to Action?

                                                                     In his State of the Nation Address (SONA) thePresident committed the nation to improving the levels of
                                                                     reading among young people.Futhermore, he challenged the nation to start a reading revolution that
                                                                     would increase the number of South African who read for pleasure. The National Reading Coalition has
                                                                     heeded the President’s call to join the reading revolution andto improve reading among young people.










        LET’S GET SOUTH AFRICA READING  NRC  CI MANUAL                                                                                                1
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