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Information the next step











          Analysing unstructured data has made some of the most powerful

        advances in business computing possible. For example, analysing a

                   users search patterns allows Google to offer information to

                             advertisers to target adverts to you more precisely.



        Imagine a scenario where we want to know if our technical authors

                   are more productive working from home or from the office.


                Stored on their systems is information about every time they

              logged in to their computers, what files they modified and how

         much was modified and stored. There is also information about the


                     IP addresses their machines had during these periods. By

            correlating these two pieces of information we can work out how

           much they achieve at home and how much they achieve at work.











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