Page 81 - Multicloud Workshop - Prework
P. 81
Why it matters
Corporation X invests heavily in TV advertising. They notice
that users log ins increase significantly around the time their
adverts go out. They feel assured that the advertising is
paying for itself. But a deep analysis shows that the increased
log ins happen just before the advert is aired. In fact the users
are using advert time to browse the web rather than look at
the adverts. It makes sense therefore to pull the money spent
on TV adverts and invest it in messaging on their own or other
web sites.
© 2016 Engage ESM All Rights Reserved
