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Health Care – Hospitals
Line of business (LOB) areas Sales role Top priorities and challenges
• Hospital administration • Vendor evaluation • Clinician mobility, consultant access
• Business affairs • Budget qualification • Patient experience
• Contract negotiation • Cost control-reducing operating budget (OPEX) and capital
• Procurement expenditures (CAPEX) without sacrificing patient care/quality
• Implement new EMR and PACS systems
LOB business function • Compliance with regulations (HIPAA, PCI, ACA)
• Staff satisfaction
Manage the business affairs of the hospital or clinic.
Message Themes
Responsibilities include physical plant, infrastructure, billing, • Cost savings and efficiency
computer systems, government compliance, risk management, • Maximizing investments
strategic planning, leadership • Compliance
• User experience
LOB management involved in sale
Hospital administrator Learn more:
Executive director/regional manager Top issues confronting hospitals
Business manager 10 challenges and opportunities for hospitals in 2015
Chief of staff/Chief medical officer
Case studies Seattle Children’s
Meander Medisch Centrum
Hospital
