Page 83 - BOSC-P Vodafone Apr 2017
P. 83

From Conversation To Value Proposition





                                             Market Drivers
                                                 (PEST)
                                                                                                 Drivers

                                   Company Goals / Stakeholder KPIs
                                         (KPI table & exploration)

                                                                                                  Goals
                                         Problems / Challenges
                                  (Stakeholder Insight & SWOT Analysis)


                                                                                                Obstacles
                                            Value of Success
                                      (Stakeholder Forecasted ROI)

                                                                                                             Customer Value
                                     Value from Partner & Vodafone                                V
                                                                                                  Valuealue
                                            (Value Hypothesis)


                                        Evidence and Next Steps
                                   (Case Studies & Other Stakeholders)                            Proof
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