Page 84 - BOSC-P Vodafone Apr 2017

The Message Flow – Value Hypothesis

What internal or external drivers are
influencing or affecting your customers’
Drivers (and stakeholder’s) overriding objectives?

What are your customers goals in light of
these internal or external drivers?
And what are their KPIs / success
Goals measures?

What obstacles are preventing them or
making it difficult for them to achieve these
goals and KPIs?
Obstacles

What tangible or intangible benefits would
they see if you helped them overcome these
challenges or realise the goals?
Value

For whom have you helped solve a similar
problem? And what benefits/ROI did they
experience?
Proof