Page 33 - CCAP-PS-7 - Citrix Cloud Services: Renewals, Upgrades, Cross-selling and Up-selling (Module 7)
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Value proposition for partners











       Transitioning the installed base to Citrix Cloud services is an opportunity

       to :




               • Increase Customers Business Value



               • Increase the value of renewal business thanks to the higher value of a TTU
                  transaction

                      1$ of a renewal opportunity will be converted into 4$+ Total Contract Value based on
                      the 3-year commitment of the TTU promotion and the added value of the services



               • Create a Service opportunity to migrate customers to Citrix Cloud services



               • Extend the number of licenses



               • Cross sell other Citrix products : networking, upgrade to Workspace Premium



               • Cross sell with public IAAS subscription : Azure, AWS, Google Cloud…







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