Page 27 - Cross Architecture Sales Plays

IoT, SPT & CX
Global Partner Organization

• Cisco’s Sales Play Comprehensive Value Proposition Hierarchy

Customer Business Outcomes … Backed by Use Cases and Services

Software
Licensing Models
CXO
CIO/CXO/LoB
Value
Proposition

Customer
Use Cases
Enterprise
Architect
Partner
Value Framework and Ecosystem
Customer Value Journeys

Customer-Centric Reference
Engineering & Architectures
Operations

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