Page 28 - Cross Architecture Sales Plays
P. 28

Exercise:                                                                    1 select a leader & time
                                                                                        st
         Use the Mapping                                                            keeper then work through:


         Guide to Review the


         Sales Plays in the


         context of your                                                        • Stakeholders


         customer/deal                                                          • Business Outcomes & Drivers




                                                                                • The Journey Map

         Mapping Sales Plays                                                    • Licensing Models


         Parts 1-5

                                                                                • Customer References




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