Page 37 - Citrix Cloud Services Positioning – how to position cloud services vs. on-premise (Module 2)
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What pains, issues and problems do


       these stakeholders experience?









                                                                                                              Future Workspace




                                                                                                           AI is everywhere but

                        Stay                                                                                  how can it help us

                 competitive                                                                              Adapt new check-out &

                   with new                                                                                payment technologies
                technologies

                      in new                                Intelligent Automation                        Integrate social media                            Cross-disciplinary

                    verticals                                          (IoT/BD)                          data nearly everywhere                            products & services
                 with digital                                                                                                                             Understand business

                    products                                     Manage GDPR &                             Facing HR challenges                             benefits with new
                                                                security standards                             with AI and Tech
                                                                                                                                                                technologies

                                                             Secure access of apps                         Create cross-industry

                                                                     in the cloud                               business cases                              Shorten processes


                                                                 Understand new                                        Master                                 Customers and
                                                                    technologies                                   digitization                               consumers rule



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