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Changing customer demands




                                                                                 “I don’t want to build, I want to

      “I’ll pay as I consume not upfront”                                        consume”




                    “Your complexity is not my problem
                    and I won’t pay for it”



       “Sell me an outcome, not a technology”




       “Align your offers to my business

       problems, not your organisational

       structures or goals”




                              “And by the way, I’m not the IT department”




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