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Cisco Services Growth

Opportunity for Partners

Cisco Branded Services

• Ready-for-resale offers that speed time to market, increase
technology and geographic reach

• Distributors sell to Partners who resell to customers, while Cisco
delivers the service.

• E.g.: Smart Net Total Care

Collaborative Services

• A business-to-business offer
• Combines Cisco services capabilities, with distributor resources to

create compelling solutions to partner/customer
• Partner owns the sales relationship, value delivered through the
Distributor

• E.g.: DSS or SmartPlus

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