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Exercise – Bringing it all

      Together






        •     Gather Opportunity Data for one of your
              partners

        •     Draft a “business case” with hard and soft

              value
        •     Draft “early” positioning statements (the

              business case)

        •     Consider using services to create
              opportunity (e.g.: security or network

              review)



        Output: A business case for the partner




        •     20 minutes



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