Page 53 - CSAM 2.3
P. 53
Understanding Business Models
Purchase Lease Rent
+-+- +-
Pay Less High Capex Mid-term Low Capex Limited use No Capex
Long-term (pay upfront) Lower TCO
No TCO
Own Asset High TCO
(maintenance
) Cheap short- Expensive
term long-term
Depreciation
No Capex
Change is
not easy Fixed price Fixed price
Low Risk
Variable No Risk
price
High Risk
