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CLOUD CONSUME
    Key Activities & Pain Points During Cloud Adoption Journey (1/2)



       Cloud        Design journey     Evaluate app             Extend data         Deploy apps to      Secure apps and     Operate and manage
       adoption     design & set       dependencies and         center to public    public cloud        users in cloud      multicloud
       journey      goals              create adoption plan     cloud                                                       environment


       Activities                                                  Typical pain points
                                                                   ▪  Repetitive time-consuming tasks (20-40 man hours) in deploying and configuring dev/
       ▪  Define target application architecture                      test environments frequently
       ▪  Create VPC instances (incl. subnets, network security groups,   ▪  Long wait time until resources are delivered (anywhere from 2 to 8 weeks) creates
          routing policies, etc.)                                     frustration among application development teams
       ▪  Create compute instances (e.g., EC2 with load balancers,   ▪  Infrastructure deployment scripts have to be re-created for each cloud environment
          reverse proxies), PaaS instances (e.g., ECS, SQS), and storage/   requiring specialized knowledge
          databases instances (e.g., S3, EFS, RDS) and apply configurations  ▪
       ▪  Configure supporting systems (e.g., CMDB, IPAM, DNS)        Multiple interfaces for different virtualization and cloud environments
                                                                      that require IT operation staff to be trained in multiple vendor solutions
       ▪  Snapshot configuration as a “blueprint” for              ▪  Manual and iterative task in identifying application dependencies are time consuming
          future reuse (or infrastructure as code)                    and difficult for customers who want to understand their application topology for
       ▪  Test, audit application topology, and troubleshoot          operation and migration activities
       ▪  Identify application components and services to migrate  ▪  Lack of easy “before vs. after migration comparison” (both cost and performance)



       Key customer                                Sheryl                                      Megan
       personas                                    Head of Infra & IT Ops                      Dir of App Development


        Note: Detailed empathy maps for customer personas see "Tailor your message" section
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