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CLOUD CONSUME
     Key Activities & Pain Points During Cloud Adoption Journey (2/2)



                                                                                                                             Operate and
       Cloud        Design journey     Evaluate app             Extend data
                                                                                    Deploy apps to      Secure apps and      manage
       adoption     design & set       dependencies and         center to public
                                                                                    public cloud        users in cloud       multicloud
       journey      goals              create adoption plan     cloud
                                                                                                                             environment
       Activities                                                  Typical pain points
       ▪  Ad hoc analysis of resource utilization                  ▪  Application slow-downs and crashes cost businesses money and finding the root cause of app
       ▪  Write scripts or manually optimize resource usage (e.g., scale up in   performance issues through manual diagnosis in large, complex, and distributed environments
          times of peak demand, free up when underutilized)           could take days or weeks
       ▪  Reactive planning of fluctuating cloud bills that IT doesn’t have control   ▪  Identifying application dependencies and gaining end-to-end visibility into app flow patterns
          over                                                     ▪  are time consuming tasks, significantly slowing down migration of apps to the cloud
       ▪  Establish baseline for application performance (mostly eyeballed and   Monitoring application communication through manual diagnosis in large, complex, and
                                                                      distributed environments is time consuming
          resides in the memory of IT staff) under different workload conditions   ▪  Multiple management interfaces for different cloud environment that  requires IT operation
          in public / private cloud                                   staff to be trained in and write scripts for multiple vendor solutions
       ▪  Examine multiple dashboards and APM tool                 ▪  IT operations and infra teams focus on bottom layers of the stack and are disconnected from
          outputs to debug application performance issues             the application owner / LOB needs
          across hardware, network, and lines of code              ▪  Relating IT issues to business impact is challenging; hence IT
                                                                      “technical debt” often doesn’t get addressed



                                                 Sheryl
       Key customer                                                           Megan                                    David
       personas                                  Head of Infra                Dir of App Development                   LoB / App Owner
                                                 & IT Ops

        Note: Detailed empathy maps for customer personas see "Tailor your message" section
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