Page 29 - CCAP-PS-8 - Citrix Cloud Services Sales Pitch

What to drive, what to deliver and

what to gain

• understanding and acceptance of a new approach with Citrix Cloud Services
• understanding and acceptance of why to take action upon this now
DRIVE
• acceptance from all stakeholders (or get linked to other stakeholders, who you

need to talk to)

• value for business and IT in terms of business and IT outcomes

• showcase how Citrix Cloud Services can support such outcomes and how the
DELIVER objectives in step 2 of the sales pitch can be tightly aligned to this approach

• show Citrix life cycle management, Citrix security analytics and identity

management along with Citrix Smart Tools (how they can help your customer)

• acceptance of a possible approach with Citrix Cloud Services
GAIN
• any objections or thoughts not taking this approach to manage these successfully

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