Page 69 - CCAP-PS-8 - Citrix Cloud Services Sales Pitch

Use a stakeholder management

report to keep track

Stakeholder Title Present position Desired position Strategy

Peter Smith CIO Rather negative To realize and see Showcase how a hybrid

about the proposed the value of a model can look like.
project; no fan of hybrid model. Showcase Citrix Security

cloud (it isn’t Believe in Citrix Analytics

secure) security analytics Set up telephone call with

(IT keep control) another CIO of a reference
customer

Stakeholder Power of Target Hot Buttons Influencing Personal

Influence Topics people agendas

Peter Smith Strong DM Security, IT Security PD Mr. Crown Statistics

High Power remains in IT in control CSO Mr. Brown References

but Low control, Keep as it is CEO Mr. Haldow Show
Interest CEO drive Against changes alternatives

Elisabeth Tide Strong DM Efficiency, Live references, CMO Ms. Key References,

HP/HI simplify testimonials PD Mr. Crown testimonials

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