Page 73 - CCAP-PS-8 - Citrix Cloud Services Sales Pitch

Best practice selling SaaS in the

cloud

1 Selling to new buyers Focusing on customer success 6
of new and existing customers management

Measuring and reporting
Maintain focus on different
2 stakeholders and their specific needs customer business impact 7

Leveraging insights to
3 Bring stakeholders together address evolving needs 8

4 Aligning on a buyer-centric sales Resolving service issues promptly 9
process aligning marketing & product

5 Communicating value Remaining agile 10
without overpromising

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