Page 75 - CCAP-PS-8 - Citrix Cloud Services Sales Pitch

5 Takeaways

Start with understanding what your customer wants to achieve
1
and what is preventing them from doing so today

Match pro’s and contra’s with the current state IT landscape and workspace with a future state with
2
Citrix Secure Digital Workspace

3 Always start with the Citrix Secure Digital Workspace and sell top-down

Open up a dialogue to talk about any blockers, road-stoppers or concerns,
4
so that you can handle these objections effectively

Drive the security and analytics approach on top of the Citrix strategy.
5
All with a single pane of management!

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