Page 17 - BOSC-P Vodafone

Selling Outcomes to the Vertical Markets

The more
All By understanding … recommend and

customers, customer’s specific also sell the most knowledge
able we
regardless needs, we can … appropriate solutions are about
of vertical the

market, Technology, solutions and services should NOT

are be the focus of our discussion … customer’s
interested ... Instead, we want to focus on: needs, the

in talking • Customer conversation on why/how they are more likely
it is that
about their planning to meet their needs, achieve specific customers

businesses goals, or prepare for meeting future needs
will
and their respond

specific By identifying potential ... we help customers

needs solutions ... achieve their goals! positively
to our help!