Page 21 - BOSC-P Vodafone
P. 21

What happens when you sell a product/service ?














                                             •   Knows issue and likely
                                                 fix                                                                 Price

                    PRODUCT                  •   Price  Features &
                                                 Functions                                                           Risk
                                             •   Expects to make product                                            Need

                                                 comparisons
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