Page 25 - BOSC-P Vodafone
P. 25
Improving your standing talking to the CxOs
Product and solution approach Business Outcomes approach
• What product is needed? • What are the business
• What service/-s does the objectives and desired
customer need with what outcomes of the customer?
product/solution? • What capabilities are needed to
• Why should the customer buy deliver the outcomes?
the solution from Vodafone? • How is progress against those
• What are his pains & gains? outcomes measured?
