Page 23 - BOSC-P Vodafone
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What happens when you sell BOCs?













                                             •   Knows business goals
                                                 and how to measure                                                  Need

                    BUSINESS                     them                                                               Out-
                                                                                                                    comes
                   OUTCOMES                  •   Can’t estimate value &                                              Risk
                                                 benefit of a change
                                                                                                                     Price
                                             •   Decides upon comparing
                                                 current and future state
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