Page 39 - BOSC-P Vodafone

What do you know about your customer and

stakeholder today to sell your idea/solution?

• About Customer:
CUSTOMER KNOWLEDGE understanding customers’

needs, expectations and

buying acts to be able to
cater to them effectively

• For Customer:

gathering information of use
to the customers to instigate
their purchasing activities

and behaviour
About For From
Customer Customer Customer • From Customer:
extracting information from
the customers