Page 46 - BOSC-P Vodafone
P. 46
PESTLE Analysis - Examples
These factors pertain to innovations in
These factors determine the extent to which a technology that may affect the operations of the
government may influence the economy or a industry and the market favorably or unfavorably.
certain industry. - automation, research and development and the
- tax policies, fiscal policy, trade tariffs etc.
amount of technological awareness of a market
These factors are determinants of an economy’s Both external and internal sides. There are
performance that directly impacts a company certain laws that affect the business environment
and have resonating long term effects. in a certain country while there are certain
- inflation rate, interest rates, foreign exchange policies that companies maintain for themselves.
rates, economic growth patterns etc. - safety standards, consumer and labor laws etc.
These factors are those influencing or determi-
These factors scrutinize the social environment ned by the environment. This part of is crucial for
of the market, and gauge determinants like: certain industries (tourism, farming, agriculture).
- cultural trends, demographics, population - climate, weather, geo. Location, environmental
analytics etc.
offsets etc.
