Page 50 - BOSC-P Vodafone

SWOT Analysis - Example

• • • Advantages & Capabilities • • • Disadvantages & gaps in capabilities
STRENGTHS • • • • Experience, knowledge, data • • • • Ability & availability of resources WEAKNESSES
Lack of competitive strength
USPs
Resources, assets, people
Known vulnerabilities
Financial stability & reserves
Continuity, supply chain robustness
Reliability of data, internal processes
Reputation, presence & reach
Morale, commitment, leadership
Price, value, quality
Qualifications & certifications
Processes & systems
Processes, IT & systems
• • • Market developments • • • • Timescales, deadlines & pressure
Philosophy & company values
Commitment to change
Competitor activity
OPPORTUNITIES • • • • • • • • • Competitors and their vulnerabilities • • • • • • • • • • Changes in new entrant THREATS
•
Barriers to entry changing
Industry & lifestyle trends
Market demand
Technology development & innovation
Sustaning internal capabilities
New markets (vertical & horizontal)
Supply & continuity of product
Geographical import & export
Over reliance on few suppliers/large customers
Business & product development
Key contact dates ending
Tactics & strategy
Sustainable financial backing
Partnerships, agencies, distribution, channels
Seasonality, weather effects
Seasonal, weather & fashion influences
Markets maturing & changing buyer behaviour