Page 52 - BOSC-P Vodafone
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How can the PESTLE and SWOT help you?
PESTEL + SWOT
• improve your standing to
different CxOs
• help you put the right
questions to drive value in
your discussions with
different stakeholders
• give you access to other
stakeholders outside IT
1. Opportunity
description • provide you with a better
(customer goals) understanding of what the
2. PQP customer really needs and
3. Summary of position
how he/she is measuring
progress and success
