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Initial Engagement Requests





      1. Recommendation from a senior +76%

      2. Recommendation from a colleague +50%

      3. Recommendation from a subordinate +36%                                                            Social

      4. Recommendation from an external colleague +29%

      5. Call invite to a relevant event

      6. Make a relevant call

      7. A relevant email / LinkedIn Message

      8. Direct mail to an event

      9. Invite to a LinkedIn group


      10. Agency call



                                                                                                   %’s curtesy of Forrester Research 2013
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