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Unified Coms unites Business & IT







           "The challenge we have is that we     „IT often comes under                „ "The website that
           are asked to prove what I&O           harsh scrutiny. Exactly              IT built is difficult to     „Marketing today is a digital
           contributes to business value. With   what is the point of all             use, and it takes            profession. The increase in
           all the Big Data, that raises         that spending and what               me 2 weeks to get            budget is an absolute necessity.
           multiples issues, including simply    does it accomplish?“                 a change made".“             All of this requires new software
           selecting which metrics to present                                                                      and new technology to achieve
           and also understanding. the top                                                                         our marketing and business
           concerns of the business requires                                                                       objectives.“
           input from the business side.“









                                                                                                                           „Without good, effective
                                                                                                                           communication between
                                                                                                                           the business relations
                                                                                                                           manager and IT manager,
                                                                                                                           you are going down
                                                                                                                           faster than the speed
                                          On one side is businesses seeing agile innovation solutions that closely         skier Simone Origone.”
         „I want to partner with you. What
         are your key measures of success  match their specific needs. On the other side is technology
         and how can I contribute? I may
         not own the business metrics, but   management expecting robustness, economies of scale, compliance
         I can share responsibility for joint  with their standards, and technology that matches their existing skills.
         action.“
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