Page 87 - BOSC-P Vodafone

Outcome-based Value Proposition – Taxi Company

• Taxi industry is experiencing high growth as people move into the industry due to the financial
crisis.
Drivers • Owner: Too much competition – stealing my drivers and my customers.
• Not interested in buying IT – I don’t have any budget.
• Owner: To increase my business so that my drivers stay with me.
• To retain my reliable drivers.
Goals

• Owner: Customers are very fickle, if they can’t get hold of me within 4 rings that go somewhere
else and there are many others to choose from.
Problems • Some are trying Uber because they are so cheap.

• We can ensure that your customers could reach you or one of your drivers within 4 rings.
• That would eliminate the lost calls and encourage your drivers to stay and earn more money.
• You mentioned losing up to 40 calls per week at an average of £16 each, that’s £2,880 gained
Value
each month.
• For example, we have helped another taxi company reduce missed calls and their business
increased by almost 20% over 3 months.

Proof