Page 73 - How to Sell Cloud Services for Resellers - Virtual

Using Consumption Economics
to Make Money

3 3
2.5
2.5
2
1.5 2

1 1.5
0.5
1
0
-0.5 Cash Out 0.5 Cash Out
Cash In Cash In
-1 0
-1.5
-0.5
Cash Out
Cash In -1

Year 0 Year 1 Year 2 Year 3 Total -1.5 Year 1 Year 2 Year 3 Total
-0.2 -0.2 -0.2 -0.3 -0.9 -0.4 -0.6 -0.8 -2
0 0.4 0.7 1.3 2.4 Year 0 0.5 1 1.8 3.3

Cash Out -0.2

Cash In 0

Low adoption means low Greater adoption means accelerating
revenue to you and modest benefits for customer and you.
benefit to customer Financial benefits for both Customer and
you.