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Initial engagement requests










        1. Recommendation from a senior +76%


        2. Recommendation from a colleague +50%


        3. Recommendation from a subordinate +36%                                                                                               Social


        4. Recommendation from an external colleague +29%


        5. Call invite to a relevant event


        6. Make a relevant call


        7. A relevant email / LinkedIn Message


        8. Direct mail to an event


        9. Invite to a LinkedIn group


        10. Agency call



                                                                                                                                             %’s courtesy of Forrester Research 2013
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