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Identifying New Stakeholder Needs
Role HRD MKD FD SD CSD LEG PRD
Responsibility Staff Marketing Financial Sales Customer Legal Product
Performance Performance Performance Service Requirements Development
Performance
• Reduce • Revenue • Improve • Ensure • Improve
Top 5 • Reduce • Improve CapEx growth time to regulatory innovation
Outcomes & resolve compliance
staff campaign • Improve • Improve • Reduce
KPIs ROI close rates • Reduce • Data time to
turnover ROI response protection market
• Cost of hire • Increase • Improve • Lead times
• Time to TCO generation • Reduce • Product
market • Increase costs testing
competence • Reduce • Increase customer
• Training share costs sales satisfaction • Improve • ROI costs
• Improve efficiency efficiency • Wholesale
cost per • Budget • Reduce
lead predictabilit • Improve staff costs
employee y customer turnover
• Length of conversion intimacy
• Improve
service
customer
insight
Top 3 Oracle InfusionSoft Oracle SF.com ServiceNow Advantage
Systems / Workday Marketo SAP Law
Software Bullhorn SFpardot SAGE MS Dynamics
PipeDrive
