Page 60 - CCAP-PS-10 - Citrix Scenario World

Transitioning the installed base to Citrix

Cloud services is an opportunity to :

• Increase Customers Business Value

• Increase the value of renewal business thanks to higher value of a TTU transaction
1$ of a renewal opportunity will be converted into 4$+ Total Contract Value based on

the 3-year commitment of the TTU promotion and the added value of the services

• Create a Service opportunity to migrate customers to Citrix Cloud services

• Extend the number of licenses

• Cross sell other Citrix products : networking, upgrade to Workspace Premium

• Cross sell with public IAAS subscription : Azure, AWS, Google Cloud…

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