Page 61 - CCAP-PS-10 - Citrix Scenario World

Transition & Trade-Up to Cloud

program

TTU value proposition
Cloud Transition - Increase customers

• Move from a version of Citrix perpetual software to Citrix Cloud business value
equivalent service
- Increase the value of

renewal business

Cloud Trade-up - Extend the number of

• Move from a version of Citrix perpetual software to a higher Citrix licenses
Cloud equivalent service - Cross sell other Citrix
products

- Create a consulting,
Hybrid Rights migration support and

• Be licensed and supported on your traditional perpetual software education opportunity to
AND Citrix cloud services
migrate customers

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