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Building Blocks: A Re-cap












                                                           Territory and Account Planning




                                    What’s Driving Your Customer’s                                                    Market Insight
                                                       Market?                                                       (SWOT Analysis)




                                    How Well Equipped Are They To                                             Customer SWOT Analysis
                                              Respond Positively?



                                   Who Are The Key Stakeholders &                                              Buyer Profiles & Needs
                                                Decision Makers?                                              (Stakeholder Analysis + IT)


                                                                                                          Delivering the Best of Cisco &
                                  How Can Cisco Help The Customer                                                          Partner
                                      React and Win in The Market?                                                 (Digital Capabilities)



                                                                                                        Effective Customer Engagement
                                     What’s Your Engagement Plan?                                                  (Industry Breakouts)









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