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UCS Customer Profiling Resources
Useful Resources Why?
www.cio.com Great insight into CIO role
Social Networking (Linked In, Plaxo, Facebook Background on key players
Press, both generic/popular and trade (www.ft.com) Company PR/financials
Company Statements/Annual report/Analyst reports Direction/financials/initiatives
Company web sites & Organisation charts Reporting/communication lines
Executive administrative assistant/PA who? roles? KPIs measured?
What other boards does the CXO sit on? Another way in/Exec sponsor
Company news Company direction/focus
Membership of clubs and associations for ice-breaker conversations
Marketing campaigns Company direction/initiatives
Google alerts Company direction/focus
Blogs & Profile cards Background on key players
Partners Who and Why?
Cisco what do they have?
