Page 45 - IoT - Pilot

Discussion: seeing IoT through your
customer’s eyes

Think about the IoT opportunity materials and
information in the context of one of your key
customers

 What does IoT mean for that customer - prepare
a SWOT from their perspective

 Strengths - eg. ability to use IoT effectively
 Weaknesses - eg. gaps in ability, or concerns
 Opportunities - eg. where IoT will help the business

achieve its objectives
 Threats - eg. business challenges that may arise

from the IoT (not using, new competitors, etc).