Page 37 - CPBT
P. 37
The business case for Cloud - rationale (ii)
● Expand reach:
− sell to new industries, segments, or regions
● Generate more predictable revenue stream:
− develop a more predictable, recurring revenue stream, including professional
services
● Drive growth and profitability:
− extend the reach of existing sales efforts and leverage recurring revenue streams for
incremental growth
● Reduce business risk:
− There is an element of risk in making the transition to cloud business - but without
Cloud Services your traditional Total Addressable Market is forecast to shrink as
customers accelerate their adoption of Cloud Services
