Page 58 - BOSC-P (2019) - Business Outcome Selling - 2 days
P. 58

Social Selling Defined







         Using digital social networks to

         identify, qualify, contact and close


         meetings with potential clients.







         • 20-25% efficiency gains for sales teams (McKinsey)


         • 45% increase in new leads (LinkedIn)


         • 51% more likely to attain sales quota (The Aberdeen Group)
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