Page 86 - BOSC-P (2019) - Business Outcome Selling - 2 days
P. 86

What The Value Proposition Is NOT











               SLOGAN                    DESCRIPTION                           INFO









             NOT                           NOT                             NOT



             A slogan or                   A description                   An information
             catch                         of your                         about your

             phrase.                       services                        company,
                                           and passions.                   product or
                                                                           service.
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