Page 10 - CCAP-PS-7 - Citrix Cloud Services: Renewals, Upgrades, Cross-selling and Up-selling (Module 7)

Five keys for turning renewals &

upgrades into business opportunities

1 Gain a deeper understanding of your license/subscription terms

2 Assessing Existing Solution (Software, Hardware, Services)

3 Calculate TCO (Total Cost of Ownership)

4 Cultivate license reharvesting

5 Get to understand what your licensing options are

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